Conscious Craftsmanship - Women
One of the leading companies in the hospitality sector, Baal was established in 1995, with 3 main core values: Identity, Quality, and Craftsmanship.
Harnessing traditional craftsmanship, and merging it with cutting edge production systems made Baal’s work force from the elite within the industry.
Regarded as a design oriented atelier, Baal’s pre-production process is as meticulous as the production stages. First the identity of the space is well observed and understood to later ensure fruitful sketches for each item that can best represent each space.
Boasting close to 80 talented craft workers, mainly from rich leather works and carpentry backgrounds, Baal’s design process and production happens in-house, thus being able to constantly introduce innovation and control quality.
Khajag Krikorian (Managing Director) has left his mark in many of the world’s most luxurious hotels. From humble beginnings as a bag designer in his own little shop in the narrow neighborhoods of Bourj Hammoud, Lebanon, his breakthrough in hospitality designs came along in the early 2000s. From the remaining few artisans of the region, Khajag still strives for new concepts and pushing the standards with every new project.
Khajag’s designs are not complete without the intervention of his wife Hasmig Boyadjian Krikorian (Project Manager). She is the captain behind the production power house underneath the managerial and design offices. Now advocating for female artisans within the region, and setting an example for women in a male-dominated industry, her work started at a small atelier in the extra bedroom of their house. With only 2 Singer sewing machines and a shiny whitee table for assembly, she made a name for herself in the once booming local artisanal market.