Established in 1995, Baal stands as one of the leading design-oriented companies in the luxury hospitality sector. The experimental spirit that has driven the firm from the start is now pushing new standards for the future, by combining manufacturing skills with the latest technological techniques to shape the most beautiful and soulful pieces.

We are innovators, designers, and master artisans introducing a new verve into design, architecture and interior, binding only the finest craftsmanship with a newfound savoir vivre.

We recognize the artistry of exceptional specs in an object’s purpose, as we consistently offer customized solutions that not only unite usability with aesthetics, but which also transcend functionality.

Conscious Crafters

From carpentry and leather to organizational office décor, our veteran artisans offer an unparalleled level of innovation, craftsmanship, and a production follow-up service. Our focus lies not in an industry segment, rather it is centered on unique, forward-looking lifestyle projects that inspire trends and set edgier standards for guest spaces worldwide.

With a deep respect for traditional craftsmanship, we are committed to reinterpret established techniques of fine handiwork so as to build design equity, which in turn gives rise to timeless cosmopolitan environments.

The Founders

Khajag Krikorian (Managing Director) has left his mark in many of the world’s most luxurious hotels. From humble beginnings as a bag designer in his own little shop in the narrow neighborhoods of Bourj Hammoud, Lebanon, his breakthrough in hospitality designs came along in the early 2000s. From the remaining few artisans of the region, Khajag still strives for new concepts and pushing the standards with every new project.


Khajag’s designs are not complete without the intervention of his wife Hasmig Boyadjian Krikorian (Project Manager). She is the captain behind the production power house underneath the managerial and design offices. Now advocating for female artisans within the region, and setting an example for women in a male-dominated industry, her work started at a small atelier in the extra bedroom of their house. With only 2 Singer sewing machines and a shiny white table for assembly, she made a name for herself in the once booming local artisanal market.