Signage & Wayfinding
Seen as an artistic responsibility, Baal tackles creative signage and wayfinding challenges to reshape today’s visual landscape through new and innovative messages, conveying a unique kind of directive.
In doing so, we attempt to attract the general public for the sake of the art rather than the standard commercial objectives, while ensuring people get the right message.
The Manx’s navigational instinct is what Baal holds closest as its core attribute when launching the new brand. Spatial observation, recognition, and understanding are the first stages of the new brand’s agenda.