Signage & Wayfinding
Inspired by the “daredevils” of the sky, Manx Shearwaters.
The name was found suitable due to one particular habit these birds have that differentiates them from other species. A manx has the ability to yearly migrate a distance of more than 1,000,000 kilometers.
The Manx’s directional/navigational instinct is what Baal holds closest as its core attribute when launching the new brand. Spatial observation, recognition, and understanding are the first stages of the new brand’s agenda.
Execution comes later, only by excellent standards, Baal Standards.